As a hi-tech beat-them-up badass product manager, what is your goal?
- I always said that product managers are someone hard to describe. You are not selling, nor making. In fact, you are not responsible for anything, yet you are responsible for everything. Get my point? If you don’t, you probably ain’t a product manager…
- When a company runs into a problem, who do you ask? CEO. When the product runs into a problem, who do you ask? Product manager, CEO of the product. They are singled in and expected to resolve it. And the ability to resolve a problem is the one that defines a product manager. Direction is what we are talking about.
- What is the right direction? The product manager must know and convince themselves fully about the direction. You need to know what’s your product and how it is going to provide better value to your customer than your competitors. If you don’t know, how the hell is people going to know what to develop, or if they are developing the right thing?
- If they are wondering if they are developing the right thing, it is hard to put in 100% effort, and hence you are not going to get what you want (and maybe you don’t know what you want!).
- Hence, it is essential to selling our product and ideas internally. You are the spin doctor for your product. It is your task to convince people that your product is worth developing, and what is the right priority for the product.
- In short, a product manager is an internal salesman, a problem solver, and always a visionary leader.
- Influencing and infecting others with your ideas, is what you are born to do.
- With your vision, deduce the right thing to do at the right time.