Tag: Market communication
How to claim superiority on not-so-easy-to-compare features?
Regardless you like it or not, there is bound to be something that can be easily distinguished by an expert, but not you and me. Like when you want to know which teeny-weeny speaker in a smartphone gives you the best audio quality. At least my ears cannot spot the differences regardless of how long…
Packaging
I know some people who I think I can trust, some I won’t trust, and some I simply don’t know them. The key here is those people I don’t know. How do I evaluate them? Or rather, what is available for me to judge them when I really need to make a decision, say asking one…